On March 13, the 205th exclusive shop of Far East Cable Co., Ltd. (herein after referred to as Far East Cable), a subsidiary of Far East Smarter Energy Co., Ltd. (hereinafter referred to as: Smarter Energy, stock code “600869”) was settled down in Tianqiao District, Jinan (Address: western side of Red Star Macalline, No. 237, Beiyuan Road, Jinan, Shandong). The Opening Ceremony was attended by Huang Jieping, investor and Senior Advisor of Smarter Energy, Zhou Junwei, investor, Senior Director of Smarter Energy and Assistant to General Manager of Far East Cable, Zhao Bo, investor, Deputy Marketing Director of Smarter Energy and Senior Marketing Director of Far East Cable, Wan Hongbin, General Manager of the exclusive shop as well as regional marketing managers and customer representatives.
Group Photo: Wan Hongbin (fifth from right), General Manager of Tianqiao Exclusive Shop
Far East Cable Exclusive Shop is committed to providing consumers with high-quality products and services, fighting against counterfeit and shoddy products, protecting interests of users and consumers and improving brand image. With the strategic development of the enterprise, the sales and service network will be continuously expanded and deepened.
Channels for High-quality Products and Service Output
Far East Cable is specialized in system design, R&D, manufacturing, marketing and service of four cable products, including overhead conductor, power cable, wires & cable for electric equipment and special cable. For over 30 years, Far East Cable has adhered to the business philosophy of “taking market as orientation, quality as life, technology as impetus, innovation as soul, benefit as core and management as guarantee” and set quality improvement as the supreme belief. Far East Cable Exclusive Shop has been an effective channel for communication between the company, market and consumers. In Fast East Cable exclusive shops all over the country, consumers can purchase products with guaranteed quality and also enjoy high-quality and effective service.
Platform for Brand Image Maintenance and Promotion
In 2016, the brand value of Far East Cable reached RMB 35.268 billion. High brand value has brought Far East Cable Exclusive Shop fine reputation, brand awareness and popularity, and also distinguished it from competitors, building competition barriers and providing a favorable business environment for the exclusive shop.
Far East Cable Exclusive Shop has been an important initiative of the company to implement marketing development strategy and shouldered the responsibility for cracking down on forged and fake commodities and maintaining the market order. It is understood that some illegal manufacturers and dealers have counterfeited and sold counterfeit and shoddy products in the name of Far East Cable, heavily damaging interests of consumers, breaking the market order and causing adverse effects on the brand image of the company. Wide distribution of Far East Cable Exclusive Shop has provided a fast and guaranteed purchasing channel, fully protected and safeguarded rights and interests of consumers and also become a favorable window for creating the brand image.
At present, there are 205 Far East Cable exclusive shops in all provinces and cities across China. With the leadership of all general managers, these exclusive shops will strictly adhere to laws and company’s regulations, insist on the mission of “creating value, serving society”, come down to earth and make efforts to take effective advantage of market resources to wholeheartedly serve customers and achieve benefits of enterprise, individual and society.
Successful Case of New Marketing Mode
As the largest domestic intelligent cable provider with the most complete varieties and the largest sales volume, Far East Cable, by taking full advantage of its brand and product strength, has centralized resources in the core market and made the core market into a sample and then duplicated the sample in regional markets. In this way, Far East Cable has built the marketing mode of “Far East Cable Exclusive Shop” in domestic wire and cable field, which helps the enterprise expand the marketing layout and also provides a reference for marketing development of the industry.
Brand shop is a manifestation of the construction of terminal channel in marketing field and also a more advanced model of direct selling. In order to safeguard rights and interests of consumers, Far East Cable has standardized the business environment of exclusive shops, developed Implementation Rules of Far East Cable Exclusive Shop and relevant management regulations and decorated shops according to the uniform decoration and design plan. The registered companies are independent legal entities, possessing general taxpayer qualification, enjoying corresponding civil rights and capacities for civil conduct and independently assuming civil liabilities. Contracts have been signed with the company.
Far East Cable persists in creating a national brand by virtue of its excellent quality and integrity and builds its exclusive shop into a sales center, logistics center and brand promotion center. The opening of Far East Cable Exclusive Shop in Tianqiao, Jinan has been a significant step of the company to deeply lay out eastern China. The exclusive shop will constantly provide genuine high-quality cable products for customers and consumers. Moreover, it will continuously expand business and keep pace with the strategy to become the highland of Far East Group for image promotion, information gathering and talent training based on the business mode of the exclusive shop.
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